Description
The short version
If you're opening deals at Dealer.com, CDK, Cox, Shift Digital, Sincro, DealerOn, or a similar shop — and you're tired of capped commissions, bloated territories, and four layers of approval to close a deal — read on. A3 Brands is a 20-year-old automotive-exclusive agency with 42+ dealer clients, the GALAXY framework for AI search visibility, and a Senior BD seat open for someone who already knows the dealership conversation and wants a better opportunity to own it.
About A3 Brands
Founded by Tim Boyle and headquartered in New Castle, Delaware, A3 Brands is automotive-exclusive. We serve 42+ dealerships across every major OEM, partner with 12+ OEM programs, and exhibit at NADA and Digital Dealer. Our proprietary GALAXY framework — built on Brand DNA, Audience DNA, and Competitor DNA — is how we move dealerships from legacy SEO into modern AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization). Dealers come to us specifically because they want a plan for ChatGPT, Google AI Overviews, and Perplexity — not another ten-blue-links retainer.
Why this seat is different
Uncapped commission, with real accelerators. No decelerators. No quota resets at month nine.
Sell across every brand. You're not locked to one OEM's dealer body or one product SKU.
Direct access to the founder. No approval chain. Tim takes the call.
A new story for your warm contacts. AI search visibility is the conversation dealers want to be having in 2026. You'll have a reason to re-engage every GM and Marketing Director in your rolodex.
Growth path. You're the first dedicated BD hire. Build the function, own the territory, hire the team.
The role
You'll own new business development across U.S. dealerships and dealer groups. That means:
Opening and closing deals with Dealer Principals, GMs, and Marketing Directors
Running the full sales cycle — prospecting, discovery, demo, proposal, close
Presenting GALAXY and our SEO/AEO/GEO solution suite to evaluation committees
Partnering with Operations and Account Management for clean handoffs
Representing A3 at NADA, Digital Dealer, and OEM events
Feeding market intel back into our positioning and product
Must-haves
3–7 years selling digital marketing, SEO, reputation, inventory, CRM, or adjacent vendor solutions into automotive retail
Active, current relationships with U.S. dealership decision-makers — people who take your calls
Full-cycle sales experience (prospecting through close), not just SDR or opener work
Fluency in dealer economics — VDP traffic, lead quality, cost per sold, attribution
Comfort discussing AI's impact on search and why dealers need a strategy for it
Nice-to-haves
Alumni of Dealer.com, CDK, Cars.com, Cox Automotive, Shift Digital, Sincro, DealerOn, Reynolds, or similar
NADA and/or Digital Dealer presence
Experience closing multi-rooftop dealer groups
Warm relationships inside OEM digital certification programs
Compensation
Base salary: $80,000–$95,000 (based on experience and existing dealer relationships)
OTE at 100% of quota: $150,000–$180,000 — uncapped, top performers earn well above
Structure: Base + commission on first-year contract value + residual on retained accounts + accelerators on multi-rooftop dealer group deals
Plus: Full benefits, expense account, and NADA/Digital Dealer travel covered
How to apply
Send a resume and a short note — not a cover letter — to careers@a3brands.com with subject line "Sr. BD Manager — [Your Name]". Tell us the best dealer deal you've closed, how you opened it, and why you're looking.
